In this chapter of my #WorkExperience, I tell you about my job position at Salugea from 2018 to June 2019.
E-COMMERCE AND MARKETPLACE MANAGER
About Salugea
Salugea is a manufacturer of natural supplements based in San Marino which sells its products B2B and B2C.
Salugea’s products are aimed to solve important psychophysical problems like urinary tract infections, cardiocirculatory system issues, high cholesterol, menopause and so on.
It uses the highest quality standards on the market, in fact all the supplements are made by titrated dry extracts and they are stored in pharmaceutical grade brown glass containers which have a reusable safeguard under the cap.
Therefore, Salugea uses many precautions and manufacturing techniques to guarantee and preserve the product's quality over time.
Timeframe
January 2018 to June 2019. Employment type: contract.
Achievements
✔ +1,550.75% sales on Amazon in 4 months;
✔ +210.9% sales on eBay in 3 months;
✔ Managed a team of 5 people.
Main activities performed
Managed the Amazon Seller and Vendor accounts, eBay and Salugea’s e-commerce store (branding included);
Managed the company’s advertising (Amazon Advertising, eBay Promoted Listings, Google Ads, Google Shopping, Facebook Ads…).
My two main objectives were optimizing the internal processes (like team management and activities pipeline) and managing Salugea’s online selling platforms.
I directly coordinated a team of five people composed of copywriters and graphic designers.
I drove traffic and gathered leads through social ads (mainly by Facebook Ads) and Google Ads, managed the company’s presence on Social Media, Amazon and eBay.
In four months, I increased Salugea’s sales on Amazon by 1.550,75%, optimized the selling pages and advertised on the AMS platform. I also worked on eBay and increased sales by 210,9% in three months. On both platforms, I mainly focused on SEO and content promotion.
During this experience, I also dealt with external digital providers like web agencies and freelance developers to enhance the company’s online platforms and market approach. I established and managed the relationships with relevant influencers, bloggers and other e-commerce stores to do partnered activities.
In this adventure, the main challenge was finding a balance between B2C and B2B’s pricing policy and selling strategy. Salugea was selling directly to customers, but also through distributors by applying different prices. An unclear selling channel strategy is one of the most complex problem to deal with.
Main technologies used
Admin: Microsoft Office, G Suite, Numbers, Keynote and Pages;
Advertising: Google Ads, Facebook Ads, Amazon AMS and eBay Promoted Listings;
CMS: Magento;
CRM: HubSpot and Keap (Infusionsoft);
Graphic design: Adobe Photoshop, Adobe Premiere;
Project management: Trello, Teamwork and Slack;
SMM: Hootsuite.
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