In this chapter of my #Education, I show what I've learned during the Technical SEO course at SEMrush in 2019.
TECHNICAL SEO
About SEMrush Academy
SEMrush is an online visibility management platform that allows you to analyze and monitor your website and your competitors’ website on Google.
Some of the many features of this tool are:
Checking your Google ranking position for specific keywords and comparing it with your competitors;
Comparison between websites positioning;
Checking the quality and sources of inbound links, the best performing keywords and the traffic that they generate.
Instead, SEMrush Academy is the e-learning platform made available by SEMrush itself to teach you how to use the tool and the best practices in digital marketing with a particular focus on advertising and SEO techniques.
Technical SEO Exam Certification
I attained my Technical SEO Exam certification on the 11th of January 2019, attending successfully the following classes:
Internal linking
Introduction to internal linking and accessibility of content;
Prioritization and relevancy;
Seasonality, link hubs, multiple linking, no-follow;
XML sitemaps.
Crawling and Indexation: Best Practice for Controlling Web Crawlers
Introduction to crawl budget optimization;
The crawler landscape;
User-Agents/Reverse-DNS;
Robots.txt;
Robots Meta tags;
Canonical tags.
Advanced Crawling and Indexation
Strategic crawl management;
Faceted Navigation/RPG;
Pagination;
X-robots header.
HTTP Response Codes
Introduction to HTTP header fields and response code;
3XX: redirects (301 vs. 302, redirect chains);
4XX: client-side error handling (404 vs. 410, etc.);
5XX: server-side error handling and maintenance (incl. retry-after header).
Log Files
Intro to log file auditing;
Log file auditing tools and their differences;
Log file auditing reports;
Overlaying crawl and log file data for better results.
International SEO
Introduction and multi-/international domain setups;
GEO redirects and CDNs;
Hreflang setup.
Web Performance
Intro to web performance optimization, Metrics/Measurements/Tools;
Site Speed Basics: Client-side;
Site Speed Basics: Server-side;
HTTPS, SSL and HTTP/2;
Advanced site speed optimization: images, custom fonts, CRP.
Technology
Structured Data/schema.org;
Accelerated Mobile Pages;
JavaScript SEO Basics;
Google’s Mobile First Indexing Intro.
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